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Value Proposition Design
This episode unpacks the strategic framework for creating products and services that genuinely resonate. We explore how to move beyond assumptions, systematically uncover true customer needs—their jobs, pains, and gains—and then meticulously craft value propositions that become indispensable.
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“This episode unpacks the strategic framework for creating products and services that genuinely resonate. We explore how to move beyond assumptions, systematically uncover true customer needs—their jobs, pains, and gains—and then meticulously craft value propositions that become indispensable.”
— Alexander Osterwalder | Yves Pigneur, Value Proposition Design
customer needs, product strategy, innovation
Best suited to listeners who want a clearer working understanding of customer needs, product strategy, innovation and better judgment in how they apply it.
Alexander Osterwalder | Yves Pigneur brings a credible and useful lens to customer needs, product strategy, innovation, with enough subject command to make the book worth hearing.