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Unpack the strategic shift from transactional selling to becoming an indispensable partner. This episode reveals how mastering complex buying centers, uncovering core strategic problems, and embracing potential obstacles transforms sales into a predictable, influential process.
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“Unpack the strategic shift from transactional selling to becoming an indispensable partner. This episode reveals how mastering complex buying centers, uncovering core strategic problems, and embracing potential obstacles transforms sales into a predictable, influential process.”
— Robert B. Miller, The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
strategic selling, sales strategy, b2b sales
Best suited to listeners who want a clearer working understanding of strategic selling, sales strategy, b2b sales and better judgment in how they apply it.
Robert B. Miller brings a credible and useful lens to strategic selling, sales strategy, b2b sales, with enough subject command to make the book worth hearing.