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Blue Ocean Shift
This episode explores how to move beyond fierce competition by creating entirely new markets where you define the rules, making rivals irrelevant.
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“This episode explores how to move beyond fierce competition by creating entirely new markets where you define the rules, making rivals irrelevant.”
— W. Chan Kim | Renée Mauborgne, Blue Ocean Shift
Market Creation, Business Strategy, Innovation
If you often feel trapped in a zero-sum game, constantly battling rivals for diminishing returns, this can help you envision and build entirely new avenues for growth.
W. Chan Kim and Renée Mauborgne, professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute, distilled decades of research and practical application into a clear methodology for creating new market space.