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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Beyond the polished products, Apple's 'golden age' was defined by a relentless, often brutal, human process of creation, critique, and refinement. This episode unpacks the true meaning of 'creative selection' and the profound effort behind iconic innovation.
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“Beyond the polished products, Apple's 'golden age' was defined by a relentless, often brutal, human process of creation, critique, and refinement. This episode unpacks the true meaning of 'creative selection' and the profound effort behind iconic innovation.”
— Ken Kocienda, Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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Ken Kocienda brings a credible and useful lens to apple, steve jobs, creative selection, with enough subject command to make the book worth hearing.