Migration preview: Browse the catalog and open free editions. Sign in with Cue to save books. Paid access requires confirmed Cue membership. Purchases are unavailable in this preview.
The Jolt Effect
This episode reveals how the fear of regret often paralyzes decisions, offering a framework to gently guide people past indecision to confident action.
This is a paid edition. Reading and listening remain locked while membership is being connected. You can browse free editions in this preview.
“This episode reveals how the fear of regret often paralyzes decisions, offering a framework to gently guide people past indecision to confident action.”
— Matthew Dixon | Ted McKenna, The Jolt Effect
Indecision, Sales Psychology, Decision Making
If you've ever watched a promising opportunity stall because someone couldn't commit, or found yourself frozen by the fear of making the wrong choice, this will clarify the hidden dynamics at play, and this will help you see what to do next.
Matthew Dixon, co-author of The Challenger Sale, and Ted McKenna draw on extensive research into customer behavior to reveal the true psychological barrier behind stalled decisions.