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The New Rules of Marketing & PR
The digital age has fundamentally reshaped marketing and PR, demanding a shift from controlled, one-way broadcasting to authentic, two-way engagement. This episode unpacks how brands must now prioritize serving, listening, and building trust to thrive.
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“The digital age has fundamentally reshaped marketing and PR, demanding a shift from controlled, one-way broadcasting to authentic, two-way engagement. This episode unpacks how brands must now prioritize serving, listening, and building trust to thrive.”
— David Meerman Scott, The New Rules of Marketing & PR
digital marketing, public relations, content marketing
Best suited to listeners who want a clearer working understanding of digital marketing, public relations, content marketing and better judgment in how they apply it.
David Meerman Scott brings a credible and useful lens to digital marketing, public relations, content marketing, with enough subject command to make the book worth hearing.