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Conversations That Win the Complex Sale
This episode reveals how winning complex sales isn't about presenting features, but about guiding customers to uncover their own unconsidered needs and the true value of solving them.
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“This episode reveals how winning complex sales isn't about presenting features, but about guiding customers to uncover their own unconsidered needs and the true value of solving them.”
— Erik Peterson | Tim Riesterer, Conversations That Win the Complex Sale
Complex Sales, Sales Strategy, Customer Insight
If you often find yourself presenting a strong solution, only to hit unexpected resistance or a stalled decision, this can help you reframe the entire sales dynamic.
Erik Peterson and Tim Riesterer are recognized authorities in sales strategy, known for advising global companies on how to transform their sales approach from product-centric to insight-driven.