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Lateral Thinking
Edward de Bono's seminal work offers a systematic approach to deliberately stepping outside conventional thought, revealing novel solutions when logic alone falls short.
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“Edward de Bono's seminal work offers a systematic approach to deliberately stepping outside conventional thought, revealing novel solutions when logic alone falls short.”
— Edward de Bono, Lateral Thinking
Creative Problem Solving, Innovation, Cognitive Flexibility
If you've ever felt stuck, repeatedly applying the same logic to a problem without finding a truly fresh answer, this can help you deliberately break free from those mental loops.
Edward de Bono, the Maltese physician, psychologist, and philosopher, not only coined the term 'lateral thinking' but developed the practical tools and systematic methods to apply it, making him the definitive authority on creative problem-solving.