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Behind the Cloud
This episode unpacks the radical strategies Marc Benioff used to build Salesforce, challenging industry giants by prioritizing customer success and community over traditional software models.
“This episode unpacks the radical strategies Marc Benioff used to build Salesforce, challenging industry giants by prioritizing customer success and community over traditional software models.”
— Marc Benioff | Carlye Adler, Behind the Cloud
Cloud Computing, Business Disruption, Customer-Centric Strategy, Ecosystem Building
If you often find yourself battling industry inertia or struggling to put customers truly at the center of your strategy, this will feel familiar a fresh perspective.
Marc Benioff, founder and CEO of Salesforce, offers a rare, firsthand account of building a multi-billion dollar company by defying conventional wisdom and the cloud software industry.