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The Hidden Persuaders
This episode dissects Vance Packard's 'The Hidden Persuaders,' revealing how sophisticated psychological techniques in advertising and marketing subtly manipulate our desires and choices, often without our conscious awareness. We explore the mechanisms of this persuasion and what it means to reclaim agency in a world engineered to influence.
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“This episode dissects Vance Packard's 'The Hidden Persuaders,' revealing how sophisticated psychological techniques in advertising and marketing subtly manipulate our desires and choices, often without our conscious awareness. We explore the mechanisms of this persuasion and what it means to reclaim agency in a world engineered to influence.”
— Vance Packard, The Hidden Persuaders
consumer psychology, advertising, marketing
Best suited to listeners who want a clearer working understanding of consumer psychology, advertising, marketing and better judgment in how they apply it.
Vance Packard brings a credible and useful lens to consumer psychology, advertising, marketing, with enough subject command to make the book worth hearing.