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Consumer behavior
This episode dissects the intricate psychological and social forces that invisibly shape our purchasing decisions, revealing how identity, social influence, and brand narratives converge to define what and why we buy.
“This episode dissects the intricate psychological and social forces that invisibly shape our purchasing decisions, revealing how identity, social influence, and brand narratives converge to define what and why we buy.”
— Leon G. Schiffman, Consumer behavior
psychology of buying, purchasing decisions, social influence
Best suited to listeners who want a clearer working understanding of psychology of buying, purchasing decisions, social influence and better judgment in how they apply it.
Leon G. Schiffman brings a credible and useful lens to psychology of buying, purchasing decisions, social influence, with enough subject command to make the book worth hearing.