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The Referral Engine: Teaching Your Business to Market Itself
Uncover the strategic shift from active marketing to inspiring genuine customer advocacy, building a business that organically markets itself through trust, remarkable experiences, and intentional referral design.
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“Uncover the strategic shift from active marketing to inspiring genuine customer advocacy, building a business that organically markets itself through trust, remarkable experiences, and intentional referral design.”
— John Jantsch, The Referral Engine: Teaching Your Business to Market Itself
referral marketing, customer advocacy, business growth strategy
Best suited to listeners who want a clearer working understanding of referral marketing, customer advocacy, business growth strategy and better judgment in how they apply it.
John Jantsch brings a credible and useful lens to referral marketing, customer advocacy, business growth strategy, with enough subject command to make the book worth hearing.