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How Brands Grow: What Marketers Don't Know
This episode challenges conventional marketing wisdom, revealing Byron Sharp's evidence-based principles for brand growth. Discover why reach and availability, not just loyalty or differentiation, are the true drivers of market expansion.
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“This episode challenges conventional marketing wisdom, revealing Byron Sharp's evidence-based principles for brand growth. Discover why reach and availability, not just loyalty or differentiation, are the true drivers of market expansion.”
— Byron Sharp, How Brands Grow: What Marketers Don't Know
how brands grow, marketing strategy, brand building
Best suited to listeners who want a clearer working understanding of how brands grow, marketing strategy, brand building and better judgment in how they apply it.
Byron Sharp brings a credible and useful lens to how brands grow, marketing strategy, brand building, with enough subject command to make the book worth hearing.