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Cultish
This episode reveals how the subtle, often unseen architecture of language shapes our beliefs, builds communities, and quietly directs our choices, from everyday groups to extreme movements.
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“This episode reveals how the subtle, often unseen architecture of language shapes our beliefs, builds communities, and quietly directs our choices, from everyday groups to extreme movements.”
— Amanda Montell, Cultish
Language, Group Dynamics, Persuasion
If you've ever felt the magnetic pull of a new community, or wondered how certain ideas gain such fervent loyalty, this will sharpen your understanding of the words that bind us, and this will help you see what to do next.
Amanda Montell, a linguist and author, meticulously dissects the mechanics of language, revealing how specific verbal patterns, from jargon to emotionally charged phrases, are engineered to create powerful group identities and influence our deepest beliefs.