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This episode redefines 'selling' not as a transactional act, but as an essential human skill for influence, communication, and building trust in every professional and personal interaction.
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“This episode redefines 'selling' not as a transactional act, but as an essential human skill for influence, communication, and building trust in every professional and personal interaction.”
— Cindy McGovern, Every Job Is a Sales Job
Influence, Communication, Professional Development, Trust
If you've ever felt uncomfortable with the idea of 'selling' but know you need to influence others to achieve your goals, this can help you build trust and gain genuine buy-in.
Cindy McGovern, a leading sales expert and consultant, draws on years of close work to reveal how the principles of effective selling are universally applicable to every role, not just those with 'sales' in the title.