Migration preview: Browse the catalog and open free editions. Sign in with Cue to save books. Paid access requires confirmed Cue membership. Purchases are unavailable in this preview.
The Transformation Economy: Guiding Customers to Achieve Their Aspirations
This episode explores the emerging 'Transformation Economy,' where businesses move beyond selling products or experiences to actively guiding customers toward achieving their deepest aspirations and becoming their ideal selves. It's about selling 'you, transformed,' not just a solution.
“This episode explores the emerging 'Transformation Economy,' where businesses move beyond selling products or experiences to actively guiding customers toward achieving their deepest aspirations and becoming their ideal selves. It's about selling 'you, transformed,' not just a solution.”
— B. Joseph Pine II, The Transformation Economy: Guiding Customers to Achieve Their Aspirations
transformation economy, personal growth, customer aspiration
Best suited to listeners who want a clearer working understanding of transformation economy, personal growth, customer aspiration and better judgment in how they apply it.
B. Joseph Pine II brings a credible and useful lens to transformation economy, personal growth, customer aspiration, with enough subject command to make the book worth hearing.